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Rooftop IV: Ode to Over-Consumerism
St Lorient Fashion & Art Gallery, Pretoria
29 September - 18 November 2012

The annual Rooftop sculpture exhibition, curated by Gordon Froud, features works that reflect on the theme of “over-consumerism”. Featured artists include Amber-Jade Geldenhuys; Anton Smit; Seitosho Motsage; Regardt van der Meulen; Ruhan Janse van Vuuren; Nelson Zido and Lwandiso Njara. A selection of sculptures made of recycled Nandos products by students of the University of Johannesburg are also included in the exhibition reflect inventive ideas using recycled materials.

In today’s consumer driven society, consumption reflects the need for more, constantly craving and consuming leaving behind useless waste. The exhibition features the use of recycled materials to reflect the notion of overconsumption. Using discarded household items, mass-produced plastic hangers and electronic waste, the works try to reflect on issues such as poverty, crime, instant gratification, etc. The large-scale works reflect the scale and apathy of mass and private consumption in society today. Froud‘s works see the use of mass-produced plastic hangers creating large-scale sculptures of majestic animals.

Rooftop II
St Lorient Fashion & Art Gallery, Pretoria
5 June - 24 July 2010

Rooftop I
St Lorient Fashion & Art Gallery, Pretoria
September 2009

In 2009, the concept of a Rooftop Exhibition was initiated by Lucy Anastasiadis and Gordon Froud. The inaugural group exhibition sees Gordon Froud bring 22 artists under one roof, or rather on one roof. Participating artists include Usha Seejarim, Wilma Cruise, Rossouw van der Walt, Guy du Toit, Francois Visser, Ian Redelinghuys and Richard Forbes.

As both curator and artist, Froud's Rooftop exhibition sees large scale works that are visible from the street below. His coathanger Nissian-bakkie replica on the staircase rooftop reminds one of the toy cars one played with when one was a child. Froud's work reflects on the playful and childlike theme.

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