On 18 July the Cape Town Art Agency (CTAA) will launch an exciting new concept: ART @ SCHOOL.
In South African schools there is a strong emphasis on academic achievement and sport activities and wonderful opportunities for kids to develop in these areas, but there are often fewer opportunities for the youth to engage with the arts.
The CTAA came up with a novel concept to address this issue. They reached out to one of South Africa's top schools, Bridge House School in Franschhoek and received an enthusiastic response from the Visual Arts department. On behalf of the school's management, the Head, Mr Mike Russell and the Deputy Head, Mr Rory Malcolm, didn't hesitate to embrace the project.
The result is a unique project that will materialize during the coming school holiday when the artwork of the internationally acclaimed artist William Sweetlove will be exhibited on the school grounds from 18 July. Sweetlove's work was recently shown at the V&A Waterfront and the Kirstenbosch Botanical Garden in Cape Town.
Sweetlove's massive colourful sculptures (some are as big as 4m) will become a central part of the school activities and all pupils - from preschoolers to matrics - will be encouraged to engage with the art works. It is not the first time Sweetlove's work has been incorporated in a school setting - his work was exhibited in South Hampstead High School in London and the initiative was a roaring success.
Younger learners at Bridge House will make drawings of the figures while the senior pupils will investigate the science behind the production of such colossal art works. Learners will get the opportunity to get intimate insight into the artistic process and for a few weeks they will literally live and breath art.
The exhibition will be concluded in August with an open weekend when parents and the public are invited to come and view Sweetlove's art works. A percentage of the proceeds of Sweetlove's sculptures will be donated to the school to enable them to buy art works. In this way the school will be able to host a permanent art exhibition to inspire future generations.
The CTAA aims to expand this project to the rest of the country over the next year and will try to visit between 15 and 20 schools annually with ART @ SCHOOL.
For more information, contact William Vaesen at firstname.lastname@example.org or Dirk Durnez on email@example.com.